Email marketing is a very effective strategy for promoting your business, especially when used in conjunction with other efforts like SEO and social media marketing. If your business isn’t utilizing email marketing, here are a few reasons you may want to reconsider.
Save Money and Other Resources
Email marketing provides a significant savings over traditional mailers. You don’t have to spend money on paper and postage, trees are saved, and there is no wastage. The people on your list gave you permission to use their email addresses. You’re only targeting people who are already interested what you are selling.
Expand Your Client Base
You’ve already seen that email marketing can help you target an interested and engaged audience. It can also help introduce your business to new clients. By adding an opt-in box to your business website, you are allowing everyone who sees your site to easily ask for more information. You can also promote your email newsletter over other channels such as social media.
Keep Your Clients Informed
Marketing via email is a great way to stay in touch with your existing clients. If you are offering a new service or running a special you can easily let them know. This isn’t as labor-intensive as it sounds. You can create a newsletter template that can be re-used indefinitely. This is efficient for you and ensures your audience is seeing your logo and business name repeatedly. Today’s consumer likes to feel engaged, and an email newsletter is a great way to maintain that connection.
Email Marketing and Your Records
Finally, your email newsletters will create a kind of archive for you. If you can’t remember what promotions you did last November, the archive can tell you. If you want to write and sell an e-book, the newsletters will provide a great window into what has worked best for your business.
Whatever line of business you’re in, an effective email marketing strategy is a key component of your toolkit. If you need a little help getting started, visit our website at www.sabaseo.com or give us a call at (858) 277-1717 to speak with a friendly online marketing professional.