As the COVID-19 pandemic continues to spread across the world, daily life is changing for almost everyone. Most businesses need to rethink the way they operate and interact with customers during this time. Whether your company is still in full operation with employees working from home or you’ve halted all business during the pandemic, the way you approach digital marketing will have to change. The experienced professionals from Saba SEO, an industry-leading online marketing and web design company in San Diego, offer these tips for navigating online marketing during COVID-19.
1. Pause Certain Marketing Campaigns
Although you shouldn’t completely stop marketing during the pandemic, it may be wise to halt certain campaigns. For example, advertisements about a new product or service probably won’t appeal to most people right now. Instead, focus your marketing efforts on how you can help your customers through this crisis. Recognize the ways coronavirus has impacted daily life for your customers, and offer whatever help you can to alleviate some of the stress. For example, many businesses are offering free or discounted delivery for their products so customers can shop without coming into contact with others.
2. Pay Attention to Tone
The Internet has enabled communities to come together and support each other during this crisis. If you share a message about COVID-19 on your company’s social media profiles, remain optimistic and hopeful. Your customers will appreciate hearing you support your community and are looking forward to easier times.
3. Keep Your Customers Informed
Updating your customers on how your business processes have changed will reduce their confusion and anxiety about the unknown. If they know exactly what they can and can’t do as consumers, they may feel more in control during this situation. You could send out an update to your email list, post on your social media platforms, or place a banner on your website’s homepage with information about your current state of operations.
The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your digital marketing strategy in a smart, responsible way during this time of crisis. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.