The COVID-19 pandemic has increased the need for brands to conduct their business online. Many stores have switched to online sales to protect their employees and customers, and many have started prioritizing their digital marketing strategies to reach customers at home. The experienced professionals from Saba SEO, an industry-leading online marketing and web design company in San Diego, offer these four ways to quickly improve your website’s performance during COVID-19
1. Increase Site Speed
Site visitors are likely to click away if a page doesn’t load within a couple of seconds. Fortunately, there are several ways you can immediately increase your page speed. If your site uses a lot of images, you can resize or compress them with an image optimization tool to help them load faster. You can also install a caching plugin, which saves static HTML pages to your website that load much faster than traditional pages.
2. Add Structured Data
Structured data is one of the best ways you can boost your search rankings and reach a wider audience. It allows search engines to understand the meaning and context of your pages, which helps the engines deliver your content to the appropriate audience. There are several online tools and resources that can help you quickly and easily add structured data to your site.
3.Remove Old Content
Now is a great time to upgrade your website by clearing away outdated content. Your site may have old product listings, event pages, or blogs that are no longer relevant to your brand. If your current site visitors stumble upon these pages, they may be disappointed or frustrated to learn these offers are no longer available. Removing or updating old content will enhance the overall quality of your site.
4. Strengthen Internal Links
Internal links can improve your search rankings because they help Google’s bots explore and understand your website. The most important internal links for your site depend on your industry. For example, if you operate an online shop, linking to your product pages should be your priority.The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your website in a smart, responsible way during this time of crisis. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.