How AI Is Revolutionizing Digital Marketing
As artificial intelligence (AI) advances, the landscape of digital marketing is fundamentally changing. AI has arrived to engage the marketplace, deliver actionable messages, and take charge, all under the supervision of humans. The digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies in the industry, explain how AI is affecting the digital marketing field.
The Five Marketing Stages – The Funnel
This model is well established with digital marketers and has proven itself. Without AI, it’s a “clunky” methodology of human behavior in the marketplace:
- Awareness of a product or service
- Consideration – thinking about the product rationally or emotionally
- Conversion – the decision to acquire
- Loyalty to the brand
- Advocacy for the brand
Four Currently Advancing AI Impacts
AI builds highly efficient and personalized marketing. Here’s the deep dive:
1. Hyperpersonalization
AI algorithms enable the analysis of massive amounts of customer data that include:
- Purchase history
- Browsing behavior
- Demographics
- Individual preferences
With this data, social media ads adapt to the individual buyer’s real interests. Likewise, email campaigns recommend products directly according to that individual’s preferences.
2. Workflow Automation
Repetitive marketing tasks, including tagging content, social media scheduling, and ad campaigns, are streamlined with AI:
- Automatic optimization of ad spend
- Maximum reach
- Posts at peak engagement
3. Predictive Analytics
AI commands data to identify behavior patterns for the prediction of new and future trends. With AI, marketers anticipate human behaviors and develop proactive strategies.
4. AI-Powered Chatbots
Chatbots transform with AI. Customer service will soon have near-real conversational abilities to assist customers, recommend products, and offer troubleshooting advice.
The Future Is Now
Artificial intelligence is here to stay and will advance in ways not yet known. For digital marketers, it’s critical to understand and utilize AI or lose to the competition. However, AI isn’t likely to fully replace human participation in digital marketing. Whether in-house AI specialists or contracted AI consultants come under consideration, marketers need to understand AI and act now.
If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the professionals at Saba SEO, a premier San Diego SEO and digital marketing agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.
