Nearly 70 percent of Americans shop online. If you have an e-commerce site and your aim is to steer some of that online shopping traffic your way, you’ll want to have a general understanding of e-commerce SEO basics. Here’s what beginners need to keep in mind, brought to you by the experts at Saba SEO, a premier San Diego SEO agency.
Do Your Product Research
Start by looking at how your products are being searched for online. This information will help you determine how to effectively present what you have to offer on your website or in any off-site promotions you may be planning. Tools like Answer the Public can be used to give you some beneficial search insights.
Create a Good First Impression with Your Website
Because revenue is typically generated directly on an e-commerce website even when customers get to the site from an outside source (such as a paid ad), it’s important to have a well-optimized website. Achieve this goal with SEO by:
• Having customized landing pages with specific goals in mind
• Being mindful of website navigation features
• Keeping an eye on page load time and other technical aspects of SEO
• Making sure your e-commerce site is mobile-friendly
Use Long-Tail Keywords
These are groups of related words or terms that are more reflective of customer intent. If your keywords are too broad, you may not attract customers who are ready to take the desired action. SEMrush is one of many tools you can use to do some keyword research. Another way to accomplish this goal is to check out what keywords and phrases your e-commerce competitors are already using.
Produce Relevant, Useful Content
A growing number of consumers prefer to know something about a brand before they make a purchase. This is where fresh, relevant content comes into play. From blogs and social media posts to video uploads on your YouTube channel, there are many ways to promote your e-commerce site online. High-quality content can also be your best friend when it comes to keeping previous and existing customers engaged.
Make Your Site Secure
If you use a hosting platform that’s not secured with a valid SSL certificate, Google could penalize you. Website security is also important for your customers. You want visitors to feel comfortable entering their personal info when they make a purchase via your site.
Lastly, make sure your site has things like readable URLs, an updated sitemap, engaging meta descriptions, compelling calls to action, easily digestible content, and links from trusted sources. All these SEO elements will ultimately make your e-commerce site more appealing to both searchers and search engines.
If you need help implementing effective SEO strategies in your e-commerce business, call on the experienced specialists at Saba SEO. As a top-tier provider of SEO in San Diego, we have more than fifteen years of experience in SEO, SEM, Internet marketing, and website design and development. Give us a call at 858-277-1717 to learn more about how we can help you optimize your SEO strategy.