You can have the best website in the world, but it’s not going to do your brand much good if your site isn’t showing up prominently on search engines. This is where search engine optimization comes into the picture. If you’re not seeing the desired level of visibility on search engines, there are ways you can turn this particular ship around. The San Diego SEO experts from Saba SEO suggest the following ways to make your site more visible to search engines.
1. Do an SEO Audit
Instead of going through a trial-and-error process when trying to improve your search engine visibility, get a better idea of what needs some attention by doing an SEO audit. Most reliable SEO audit tools will be able to help you identify issues, which might include:
• Broken links
• 404 and canonical errors
• Sitemap errors
• Duplicate content
2. Create/Update Your Sitemap
A sitemap tells website crawlers how your various pages are organized and related. If you haven’t done so already, create an accurate sitemap to provide some guidance for crawlers. If you’ve updated your site recently and noticed a drop in visibility, adjust your sitemap to reflect how your website is currently organized.
3. Have a Mobile-Friendly Website
For ranking purposes, Google is now exploring websites based primarily on how they perform on mobile devices, which means you’ll be more likely to improve your search engine visibility if you have a website that’s easy to view and use on screens of all sizes. Using responsive website design is a popular way to achieve this goal.
4. Use Conversational Keywords
Voice search is quickly becoming the norm, which means search results are increasingly based on the way people naturally speak. Update your keyword strategy to include related conversational terms likely to be spoken by voice searchers.
5. Answer Commonly Asked Questions
Google is increasingly placing more weight on featured snippets—those blurbs of text that show up as paragraphs or lists as responses to searchers’ questions. You’ll be more likely to have your content pulled for snippets if you make an effort to answer commonly asked questions related to your business or what you offer.
6. Build Authority and Trust
Search engines today look at more than just what happens on your website. They also consider things that indicate your brand’s authority and trustworthiness. Boost your search engine visibility by building trust and authority with:
• Customer reviews
• Prompt and courteous responses to customer feedback
• Links from trusted relevant sources pointing back to your site
• Guest blog content that demonstrates your knowledge of your business, industry, or niche
7. Increase Your Content Game
Check to see if you’re still producing the type of content that matters most to the people you want to interact with your brand. One way to do this is to adjust the content on webpages with high bounce rates, since this indicates visitors aren’t finding what they expected.
These are just a few of the best ways to boost your search engine visibility. If you need help enhancing the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge and high-quality service delivered with integrity. Give one of our SEO specialists a call today at 858-277-1717.