Click-through rate (CTR) refers to the number of people who opt to click a specific link. While such links are often associated with ads, they can also take searchers directly to certain webpages. CTR is an important metric, since higher CTRs often equal higher conversion rates. The specialists at Saba SEO, one of the best SEO companies San Diego has to offer, provide these five tips that could give you a much-needed CTR boost.
1. Use Long-Tail Keywords
When doing your keyword research, pay attention to long-tail variations. These are groups of related keywords that can be tailored to more specific parts of the sales funnel to increase the odds of receiving clicks. For instance, someone searching for “best fall jackets” is more likely to be ready to buy than someone who’s just looking online for “fall jackets.”
2. Write Unique Meta Descriptions
If your meta descriptions are pretty much the same, you may not be fully meeting the needs and expectations of your intended audience. Instead, make your meta descriptions specific to each webpage to attract searchers who are more likely to find the linked content relevant, useful, and appealing.
3. Use Structured Data
Structured data is a technical SEO feature that plays a role in generating those interactive info boxes that show up online. For instance, if someone searches for “how to make bread,” they’ll find the steps pulled from a webpage that has this info properly coded and displayed. This can result in a CTR boost for the webpage.
4. Include Compelling Images
CTRs in emails increase by more than 40 percent when images are included. Images also make organic and paid links more appealing to searchers. When using images for your linkable content, make sure they’re relevant and properly sized.
5. Personalize Your URLs
URLs are often overlooked as sources of click inspiration. Instead of accepting whatever the default is, personalize your URLs so they’re more descriptive and visually appealing. This simple extra step can make your URLs stand out from the crowd in a way that inspires more clicks.
If your goal is to increase CTRs for your paid ads, features such as ad extensions that include extras like phone numbers, store ratings, and location-specific details can inspire click-throughs. Whether you want to increase organic or paid CTRs, it’s important to pay attention to the related content as well, since this is what ultimately turns clicks into conversions.
If you need help increasing your click-through and conversion rates, turn to Saba SEO. We are a leading San Diego SEO agency with fifteen years of experience in digital marketing. Our experts can create a responsive website for your business with high-quality content and graphics that are sure to result in more clicks. We also specialize in social media marketing to help businesses boost their brand images and interact more effectively with their target audiences. To learn about our high-quality Internet marketing services, give us a call at 858-277-1717 today.