Google considers bounce rate to be an indication of the quality of your website and its content. If this rate is high, it means visitors are coming to your site and quickly leaving before doing anything meaningful for your business or brand. The good news is it’s entirely possible to flip things around and reduce your bounce rate. The experienced SEO professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for outstanding expertise and high-quality service, discuss some effective ways to do this below.
Make Your Content More Readable
Visitors to your website will be more likely to bail if your content isn’t easy to figure out or read. Start things off on the right foot for visitors to your site with readable content that includes:
• Shorter paragraphs
• Descriptive headlines and subheads
• Bullet and/or numeric lists to highlight important facts or points
• Formatting that’s easy on the eyes
Avoid User Experience Disruptions
Further minimize bounce rate by eliminating potential distractions or at least using certain ones wisely. For instance, pop-ups quickly distract and often annoy visitors trying to scan and read. If you do use pop-ups on your site, do so in a way that’s not too distracting. Visitors may also be distracted by:
• Menus that automatically expand when a cursor or finger moves over them
• Videos that instantly start playing
• Images that are way too big
• Content that’s difficult to read on mobile devices
• Slow page load times
Generate Interest Outside Your Site
You’ll be less likely to have visitors come and go quickly if you give them a reason to stick around. One way to do this is to use other online-accessible sources outside your website to generate interest. For example, you could send out emails or post teaser content on your social media pages with links back to your site.
Use High-Value Keywords
These are keywords that bring traffic to your site and make it more likely that people will take the desired action or stick around once arriving. Choose keywords for your website’s content that are in line with your brand, target audience expectations, and conversion goals.
In addition to what’s already been mentioned, further reduce the bounce rate of your website with a compelling call to action as well as attention-getting meta descriptions and titles that accurately reflect your site’s content. Lastly, consider creating more purpose-driven landing pages to further fine-tune your target audience.
If you’re looking for ways to enhance your online marketing strategy, try these latest techniques with your SEO. In San Diego, businesses rely on the experience and expertise of the SEO professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your digital marketing strategy, call one of our knowledgeable specialists today