Ways to Improve E-Commerce Traffic with SEO

According to one estimate based on Census Bureau data, there are more than 100,000 online stores in the United States. This doesn’t even count businesses with both physical and online presences. Regardless of whether your business is all e-commerce or a combination of online and in-person engagement, the following SEO tips—brought to you by the experts at Saba SEO, a premier San Diego SEO agency—could result in more traffic to your store.

Cover Your Technical SEO Bases

You’ll get more traffic to your store if all your technical SEO bases are covered. An e-commerce site that’s correctly optimized this way is one that includes:

  • A clear hierarchy in the site’s structure that’s evident to visitors (breadcrumb navigation)
  • Readable URLs that make it clear what each page is about
  • Speedy page load times
  • Strategically placed internal links

Do Your E-Commerce Keyword Research

Google’s Keyword Planner is a great tool to use to find keywords specific to what e-commerce searchers are using to find what you have to offer. You’ll get all kinds of useful stats specific to the keywords suggested, including monthly search volume, cost per click (CPC), and competitiveness.

Get Your Product Pages Optimized

With e-commerce sites, the argument can be made that product pages are even more important than homepages, especially if you hope to generate traffic from customers who are either looking for product info or are ready to buy. Go beyond manufacturers’ descriptions and optimize your product pages with:

  • Relevant keywords added to your descriptions
  • Unique H1s, meta titles, and meta descriptions for your product pages
  • Bullet points and other features that make it easier to quickly read descriptions
  • Content based on what you know matters most to your “ideal” customer Bonus tip: optimize your category pages the same way for some extra SEO power.

Because of the many products listed on e-commerce stores, it’s easy to unintentionally duplicate content. You’ll want to watch out for this as you cross some additional SEO steps off your to-do list, such as making sure your site is designed with mobile visitors in mind and checking for broken or poor-quality links. And don’t forget about HTTPS, since website security is important to both Google and visitors being asked to provide personal information when buying something from an e-commerce store.

If you need help staying current with the latest SEO trends for your e-commerce business, call on the SEO specialists at Saba SEO. As a top-tier SEO company in San Diego, we have more than ten years of experience in SEO, SEM, Internet marketing, and website design and development. Give us a call at 858-277-1717 to learn more about how we can help you optimize your SEO strategy.