Local SEO is important because most searches performed today are for locally based businesses. However, you don’t need to have a business with a physical location to benefit from SEO for a specific geographic area. The experts at Saba SEO, a premier San Diego SEO company, explain how you can do local SEO in 2021 if your business is lacking a physical location.
Create a Google My Business Profile
You don’t need a physical address to benefit from a GMB profile. In fact, you’ll boost your odds of reaching your desired local audience if you create your business profile on Google and submit a listing that includes:
• Your proper business name
• Contact info
• Photos related to your business, products, or services
• FAQs and answers
• Category descriptions relevant to your business
Reference Specific Locations on Your Website
Even without a physical location, you can still reference the area(s) you wish to target on your website. One way to do this is with location-specific pages that are similar to product/service pages. Another option is to make references to locations you wish to target within your website, blog, and social media content.
Consider Local Service Ads
These are Google-based ads that allow you to advertise specific services within a certain zip code. These can be beneficial for businesses without physical locations because they show up at the top of search results. They cost a bit more than regular Google ads, but the payoff can be worth it due to increased exposure to the intended local audience.
Ultimately, a local SEO strategy can still be effective even without a physical business location if you take some time to localize your content. It can also be helpful to use photos of your own staff, products, or services instead of stock images. Lastly, adding location references to your meta descriptions, H1 title tags, and local review site profiles can also keep your business front and center for local searchers in 2021.
If you’re looking to boost your local search results with high-quality content, call on the SEO specialists at Saba SEO. As an industry-leading provider of San Diego SEO services, we have more than fifteen years of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today at 858-277-1717.