The Instagram Explore page is essentially a personalized collection of visual content tailored to the preferences of each user. It’s basically a collection of accounts that may be of interest to a particular user, and it includes posts and products the user might want to buy. If you’re wondering how to get on this particular page in 2020, keep reading for expert advice from the pros at Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should evaluate their online marketing strategies now to take advantage of Instagram’s exploding user base.
Post Content When It’s Most Likely to Be Noticed
The Instagram scheduler is a great tool you can use to distribute your content when your target audience is most active on the platform. This can be helpful because newly posted content tends to attract the most attention.
Take Cues from What’s Already Featured
You won’t see “like” counts anymore on Instagram. However, you can still get some ideas about what’s popular by checking out what’s already being featured on the Explore page. This can be especially beneficial if Instagram is a new part of your social media strategy in 2020.
Tap into Your Data
If you already regularly post to Instagram, tapping into your analytics to see what posts are getting the most love from users will give you a heads-up on what kind of new content to add. For instance, your target Instagram users might prefer humorous posts more than ones that are more sentimental.
Bonus Tip: If you have a business profile, look at your native analytics to see if any of your popular posts are already on the Explore page.
Mix Up Your Content
You’ll boost your odds of getting on the Instagram Explore page in 2020 if you present a variety of content. In addition to images, consider presenting the following types of posts:
- Visual stories with common narratives or themes
- Long-form content via the IGTV section of the Explore page
- Enticing product posts
Approximately half of all Instagram users (roughly half a billion people) check out the Explore page. Because of the popularity of this page and the high visibility of its content, being featured on it can do a lot of good things for your brand. Instagram also allows you to purchase Explore page ads that show up after videos or images are clicked.
For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your social media marketing strategy, reach out to of our experienced consultants today at 858-277-1717.