It’s estimated total coronavirus-related losses for the restaurant industry could get close to $250 billion by the end of 2020. Many food-based businesses are coping by switching from their traditional dine-in/takeout setups to food delivery. If this applies to your food service business, the experienced professionals from Saba SEO, an industry-leading online marketing and web design company in San Diego, offer these marketing-related steps to keep in mind when making the big switch.
Adjust Your Google My Business Listing
If delivery was never a thing for your restaurant, update your Google My Business listing to show it’s now available. It’s important to do this because Google My Business info is used to generate Google’s 3-pack listings, which show up when local searches are performed.
Check Your Listings on Food Delivery App
Postmates, Grubhub, UberEats, and similar food delivery apps sometimes post restaurant listings without actually getting permission to do so. Check these popular apps to look for and remove or clean up any misleading details about your business. And if you already have active listings, make sure they’re updated with your current hours, policies, and pricing info.
Update Your Menu
Consider how practical it is to deliver some of your menu items. For instance, things that tend to melt, spill, burn, or spoil should be temporarily removed from your menu. Ideally, you want a menu that’s as delivery friendly as possible. After all, you don’t want people posting not-so-nice reviews about your food online.
Use social media and other online platforms to spread the word that you now offer delivery, and point out what you’re doing to ensure customer safety. For example, some popular franchises are offering contact-free delivery options. Lastly, find creative ways to stay in touch with your customers online. This might mean offering special delivery deals via social media, text, or email or sharing a few simple recipes for things you can’t practically deliver right now.
The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your digital marketing strategy in a smart way during times of change. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.