It can be difficult for small e-commerce stores to compete against massive brands like Amazon. These large retailers usually dominate the search engine results page, and you may not think your small business can beat them. However, it’s possible to outrank Amazon, which could bring you a huge boost in sales. Here are three tips for strengthening your SEO strategy and beating Amazon in the SERPs, brought to you by the team at Saba SEO, one of the leading San Diego SEO companies.
1. Use Long-Tail Keywords
If you only focus on short-tail keywords like “mattresses” or “women’s shoes,” you probably won’t outrank Amazon or other major retailers. There are so many different websites and businesses trying to rank for those keywords, and it’s easy for smaller e-commerce stores to get lost under the larger and more authoritative sites.
Instead, you should utilize unique long-tail keywords to beat your competition. Most large retailers like Amazon don’t use long-tail keywords, so these keywords can increase your ranking. Instead of using “women’s shoes” as your main keyword, you could incorporate keywords like “Nike women’s running shoes” or “women’s red sandals.”
2. Improve Your User Experience
User experience is one of the most important factors in search engine rankings. One of your main priorities should be increasing your visitors’ engagement rates and decreasing bounce rates. Increasing your page speed and making your site mobile-friendly can enhance user experience. Also, every piece of content on each page should be useful for your visitors.
3. Don’t Use Stock Product Descriptions
Sites like Amazon offer thousands or millions of products, and they typically don’t have time to write unique product descriptions. If you can include unique and keyword-rich descriptions for each of your items, you may outrank Amazon in the SERPs. Try to provide as much useful and relevant information as possible. For example, you could use long-tail keywords to create unique content for your products and services that keeps your visitors on your site for longer.
Increasing online visibility can be a challenging task. However, the team at Saba SEO can simplify the SEO process for you. We use various white hat tactics to increase our clients’ search engine rankings without draining their budget. As one of the leading marketing companies in San Diego, we offer customized and high-quality solutions for both small and large businesses all over the world. For over ten years, we have helped several organizations build a solid brand image and attract more clients using the power of the internet. If you want to know how we can boost your business’s online ranking, give us a call at 858-951-1717 today.