SEO is one of the most important aspects of any online marketing campaign. If you want your website to be seen by as many people as possible, you need to ensure it’s optimized for search engines. Many businesses make the mistake of thinking they can just stuff their websites with keywords and hope for the best. However, this is no longer an effective strategy. Search engines are constantly changing their algorithms and can now detect when a website is trying to game the system. Here are some tips on improving your SEO with topic clusters, brought to you by the experts at Saba SEO, a premier San Diego SEO service provider.
Do Your Research
Before you start creating content, it’s essential to do your research. You need to identify the most popular keywords people use to search for businesses like yours. You can use tools like Google Ads Keyword Planner and Moz’s Keyword Explorer to find the right keywords.
Once you have a list of keywords, you must create content around them. Make sure your website has a blog and that you regularly publish articles. Each article should be focused on a different keyword. In addition to using keywords, you also need to ensure your website is easy to navigate and loads quickly.
Learn What Topic Clusters Are
The term “topic clusters” was first used by HubSpot in 2017, when the company revealed a new way to focus content marketing efforts by homing in on the topics in your niche where you want to be seen as an authority.
As HubSpot describes it, the topic cluster model is “a way of organizing a site’s content pages using a cleaner and more deliberate site architecture. … A single ‘pillar’ page acts as the main hub of content for an overarching topic, and multiple content pages that are related to that same topic link back to the pillar page and to each other.”
Use Internal Links
When creating your articles, make sure to use internal links. This means linking to other articles on your website. This will help search engines understand what your website is about, and it will also improve your website’s ranking. Internal links are also a great way to keep people on your website for longer.
Following these tips should significantly improve your website’s SEO. Topic clusters are a great way to increase your ranking and get more traffic to your website. What are you waiting for? Start creating content today.
If you need help creating customized, focused, and appealing content that boosts SEO, turn to Saba SEO. As one of the leading San Diego marketing companies, we can analyze your target audience and design a content strategy accordingly. All our content is original and written by a team of SEO copywriters with several years of experience. We also provide search engine optimization and social media management services to ensure your content reaches across your target audience through multiple channels, which boosts your overall online ranking. If you need help with any aspect of digital marketing, give us a call today.