Why Are Brand Mentions Important for SEO?
There are many ways to increase your online presence, and one of the most critical elements is your brand itself. What are brand mentions, why are they so important for your SEO (search engine optimization), and how can you obtain them? The professionals from Saba SEO, a top-tier SEO company San Diego businesses rely on for premier expertise and unparalleled service, explain why brand mentions are such an essential component of effective SEO marketing.
Mentions
When other bloggers and sites refer to your product or service, even without a backlink, that mention on its own helps your website ranking. The more frequently this occurs, the better odds you’ll rank higher than your competition.
Search Rank
Search engines such as Google and Bing rank mentions higher than links because mentions indicate a brand or service is at the top of its field. A link could be used for a variety of reasons, including sponsorships, reciprocated links, and in the past, purchased links. As Google is creating a knowledge base, its top priority is to have expert sites ranking higher in online searches. Nothing is better than a recommendation, so Google rewards brand mentions.
Guest Blogging
In the past, guest blogging was primarily used for obtaining high-quality backlinks. Now, guest blogging should be about getting a brand mention.
Site Reviews
A lot of businesses fail to consider review sites such as TripAdvisor and Yelp, but they can increase your brand mentions. Google rewards you for this activity. Make sure to address concerns or answer questions on these sites, and include your brand in that content.
Social Media
Social media is a great way to get brand mentions with hashtags and activity. Shares, likes, and comments all add up to increased ranking.
Local SEO
Local brand mentions can dramatically increase your local SEO. Over half of all mobile searches are local. If your goal is to increase the number of local walk-in customers, focus on social media, blogging, and online review sites for increased brand mentions.
These are just a few ways brand mentions can help you optimize your SEO strategy. If you need help maximizing the impact of your online marketing efforts, call on the experienced professionals at Saba SEO, the experts on SEO service San Diego companies rely on for comprehensive knowledge and outstanding service delivered with integrity. Give one of our specialists a call today at 858-277-1717.