One underutilized SEO tool is something called breadcrumbs. What is a breadcrumb? It gives information to users about what page they were last on so they can go back to the main submenu with ease. Interested in learning more about breadcrumbs and why they matter for SEO? The experts at Saba SEO, a premier San Diego SEO company, explain why breadcrumbs are important for your SEO strategy.
Google Search Results Show Breadcrumbs
Google search results now show breadcrumbs. These breadcrumbs help the Google bots categorize the information on your site. Best of all, customers can navigate your site more easily, which means they stay on your site longer, and that also helps SEO.
Breadcrumbs Are User-Friendly
One of Google’s top priorities is UX. Breadcrumbs are user-friendly. Therefore, breadcrumbs are good for your site’s SEO. As breadcrumbs make it so much easier to navigate a website, they also encourage website exploration. Users can look at the breadcrumb categories and explore the ones that interest them. The more content you have, the easier it is for users to take deep dives.
Bounce Rate Is Better
Improving your bounce rate is key to successful SEO. Breadcrumbs help customers easily navigate your site. This is another tool to help those users find the information they want, and it keeps them from leaving your site if that information isn’t obtained when they first click on it.
Not All Breadcrumbs Are Alike
There are basically three types of breadcrumbs. They include history-based breadcrumbs, which are breadcrumbs that show which articles you have read. This makes it easy to go back to a previous piece of content to reread (e.g., Home > Music article 1 > Music article 2 > Current page). Then there are location-based breadcrumbs. They’re the most common and take you through the subcategories (e.g., Home > Travel > United States). The third most common breadcrumbs are attribute-based breadcrumbs, which are used on e-commerce sites. For example, you can be searching for Home > Women > Clothing > Pants.
Tools like breadcrumbs can be challenging for some people to use without the assistance of experienced SEO experts. If you’re looking to boost your search results with state-of-the-art techniques, call on the SEO specialists at Saba SEO. As an industry-leading San Diego SEO and digital marketing agency, we have more than a decade of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your SEO strategy, reach out to us today at 858-277-1717.