Influence of Meta Descriptions & Branding on Searches
What influences a user to click on a site? Good descriptions and brand names entice potential customers to click on your webpage. This is important for your SEO (search engine optimization) strategy. The marketing experts at Saba SEO, a premier SEO company in San Diego, explain how meta descriptions and branding are influencing searches.
Descriptions Are King
What are viewers more likely to click on? Two-thirds will click on a description before a title. Descriptions help potential customers decide if they want to go to your site. A good description helps them determine whether your site intersects with their needs.
Brands Are Second
Customers searching online will click on brands with branded keywords. But more than half will click on a brand only if they’ve heard of it.
Compelling Descriptions Are Better than Titles
If you think your crafty title will bring customers to your site, think again. Viewers are more interested in compelling descriptions. You need to tell a story. You also have to be very complete in describing your product. The more engaging the writing is, the more likely a potential customer will be to click through to your site.
Ranking High Pays
Two-thirds of all searchers will click on organic search results over paid search results, which means you should spend your budget on meta descriptions, not on paid ads. Make sure you include specific long-tail keywords with clear meta descriptions in every piece of content. Content with specific keywords will rank higher in search results.
Words Get More Clicks than Video
While video continues to dominate in many areas of SEO, when it comes to searches, words get the clicks. An accurate and interesting description will be more appealing to a searcher than a video with very little description. Potential customers don’t have time to watch a video to see if it matches what they’re looking for.
Great meta descriptions tell Internet searchers what they need to know about your business and entice them to click through to your site. If you aren’t sure how to write meta descriptions that optimize your Internet marketing strategy, reach out to the experts at Saba SEO, one of the most respected San Diego marketing companies. We have almost 15 years of experience in Internet marketing, search engine optimization, content development, web design, and social media management. To talk to one of our professional SEO managers, give us a call at 858-277-1717.