Hyper-Personalization: Crafting Unique Customer Experiences in 2024
Fully two thirds of all customers in 2024 prefer an immersive shopping experience where they receive hyper-personalized service across all sales channels. The idea is to maximize the customer’s sense of value during the entire “customer journey.” Keep reading as the digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies, explain why hyper-personalization is such a powerful strategy.
What Comprises the Customer Journey?
There are six generally accepted stages in the customer journey:
- Awareness – The customer first encounters your brand.
- Acquisition – The customer interacts with your brand in some way, usually by visiting your company website, installing an app, or both.
- Engagement – The customer buys a product or service, and now it’s up to you to keep the customer interested.
- Retention – The customer decides to become loyal because of liking your product, service, and engagement strategy.
- Advocacy – The customer spreads the word about your company, products, and/or services to others.
Tailoring
No two customers are alike, but they do tend to exist in groups based on one or more preferences. For example, Baby Boomers aren’t going to be interested in the same things as members of Generation Z. A simple example would be “Don’t market calcium-rich vitamins designed to combat osteoporosis to the 18-25 demographic.” Of course, interactions are generally much more complex than that, but you get the idea.
The tailoring also has to drill down to the single customer level. Let’s say your product is an app. You determine what the general preferences of Generation Z are, and you design the app to appeal to them en masse. Then, as each customer uses the app, that person’s specific patterns of using that app can be tracked and analyzed. An easy example of this would be if the person uses the app to order pizza. Referencing pizza and/or pizza-themed items in the marketing you present to that person would then resonate.
If you’re looking for a firm with specialized expertise in digital trends and online marketing, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for more than 20 years. Give one of our experienced digital marketing specialists a call today.