The Impact of Video Marketing on Modern Digital Strategies
Video marketing, especially the use of viral videos, is ubiquitous and forms the crux of all marketing in the digital landscape. Based upon the content referenced in the videos, the medium is popular with all demographics. The content just has to match the preferences of a company’s targeted demographic. Keep reading as the digital marketing professionals from Saba SEO, one of the most innovative and experienced San Diego marketing companies, explain how video marketing can help your business thrive in the digital marketplace.
What Is Video Marketing?
Video marketing generally consists of short videos that highlight a product or service in a way that speaks to the intended audience. For example, a targeted approach for baby boomers may involve highlighting a service’s traditional values, such as dependability and experience, whereas the approach for Generation Z might focus on how hip and innovative the service is. It could even be the same service that provides the same value to both sets of customers.
Why Is Video Marketing Important?
Video marketing creates deeper connections with most people than other forms of marketing. Also, many people tend to focus on “shiny things” rather than text, so they’re more likely to notice video marketing than other kinds of marketing. Video marketing is also easily shared, making it an integral part of encouraging “electronic word of mouth.”
Why Are Testimonials Powerful?
When someone with whom you can relate talks about how good a product or service is, it hits home. Having young people explain their positive experiences with something will mean something to other young people, for example. And because there are laws about people only being allowed to endorse products they themselves use, people trust testimonials.
What Do the Numbers Show?
More than 9 in 10 people say watching videos influences their decisions about whether to buy specific products or services. More than 80 percent of online traffic will involve videos by the end of 2024, and nearly 90 percent of businesses use video content in their daily marketing.
Video marketing can help you harness the full potential of video content and maintain a competitive edge in today’s digital landscape. If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.