Google is on the hunt for spam—and there’s a lot of it out there. This is the big takeaway from Google’s 2019 Webspam Report, which summarizes the leading search engine’s efforts to fight spam. The experts at Saba SEO, the premier experts on SEO in San Diego, discuss what Google’s annual report reveals about spammy webpages and how they’re being dealt with.
Most Google Search Results Are Spam-Free
According to the report, more than 99 percent of Google’s search results are actually free of spam. Still, this doesn’t mean spam isn’t being found in significant quantities. In fact, Google’s team unearths roughly 25 billion spam-infused webpages per day and filters them out of search engine results pages.
Machine Learning Is Boosting Google’s Spam-Prevention Results
Google attributes its increased spam-detection accuracy to machine learning, referring to the ability to better understand massive amounts of data. In 2019, Google received more than 200,000 reports of search-related spam, and the search engine giant took action on just over 80 percent of those reports.
Paid & Exchange Links Are Less Effective Now
Link spam is an especially common type of user-generated spam Google is getting better at finding. In the report, Google states more than 90 percent of this type of spam was caught by the company’s various systems. For this reason, Google confidently declares that paid and exchange links are less effective now. Google also reports being better at finding spammy sites with questionable or outright deceptive elements, including:
• Fake buttons
• Excessive ads
• Questionable redirects
Google also cites increased webmaster outreach as a reason for its improved spam-fighting efforts. In 2019, according to the report, Google sent 90 million-plus messages regarding spammy content to website owners. As for why Google is so diligent about fighting spammy web content, the company says it’s simply due to a desire to improve the quality of search results, which is what ultimately leads to a better user experience for anyone looking for anything online.
If you want to boost your website’s online ranking, turn to Saba SEO. As a leading SEO company in San Diego, we have created winning digital marketing strategies for organizations all over globe. Our experts can create a comprehensive SEO strategy for your business that’s sure to result in increased conversion rates and more traffic. We have over ten years of experience in search engine optimization, content development, and paid marketing. To schedule an appointment with one of our knowledgeable SEO Managers, give us a call at 858-277-1717 today.