In 2015, Google announced that mobile searches had overtaken desktop searches. In over 10 countries, including the United States, more searches now take place on mobile devices than on desktops. This includes searches from Google’s app and from mobile browsers. The increase in mobile searches has had a profound impact on the dynamics of internet marketing. San Diego SEO experts discuss how mobile devices contribute significantly toward online traffic.
Google hasn’t provided another update about the amount of mobile searches compared to desktop searches. However, mobile searches seem to become more common every year. At a press event earlier in 2017, one Google speaker mentioned that the vast majority of searches are now on mobile devices. This hasn’t been confirmed by any Google officials, but many people are interested in knowing the exact percentages of mobile searches and desktop searches.
Several third-party sites have provided statements about mobile searches and mobile traffic compared to desktop searches. BrightEdge announced that, according to their research, 57 percent of online traffic is now on mobile devices and tablets. StatCounter also reports that mobile searching has overtaken desktop searching, stating that 54 percent of internet traffic is on mobile devices.
Some industries see even higher numbers of mobile traffic. For example, the restaurant industry has a mobile search volume of over 70 percent. Other categories like banking and travel see less mobile traffic. The amount of mobile users also varies depending on age. Younger searchers are much more likely to use mobile devices than older individuals. However, mobile searching is increasing across all industries and demographics.
BrightEdge also discovered that mobile and desktop searches produce different results about 80 percent of the time. This is likely because of location-based results, which will vary when someone searches on their phone while out and about. BrightEdge recommends that businesses optimize their sites separately for desktop and mobile. There are still many users searching on desktops, so optimizing for both platforms will maximize their reach.
If you need a responsive website for your business, turn to Saba SEO, a San Diego search engine optimization company you can trust. For over 10 years, we have designed customized and budget-friendly online marketing strategies for a variety of businesses. Our experts stay up to date with the latest trends in SEO and digital marketing and offer comprehensive support to help you boost your online ranking. To learn about our mobile SEO and other internet marketing plans, call us at 858-951-1717 today.