The COVID-19 pandemic is bringing about changes and challenges that very few people alive today have experienced. As more states issue stay-at-home or shelter-in-place orders, many small businesses are struggling. Although this is a difficult time, it also brings about the unique opportunity to rethink your marketing strategy. Here are three small business marketing tips to follow during the COVID-19 crisis, provided by Saba SEO, one of the most innovative San Diego marketing companies businesses can work with.
1. Invest in Marketing Now if You Can
Your competitors may be cutting back on their marketing budgets right now, so it might be a good time to forge ahead with your marketing campaigns. If you’re currently experiencing a big loss of revenue, you shouldn’t spend extra money on marketing. However, if you’re confident your business will stay afloat through the pandemic, consider investing more in your marketing.
2. Find a New Way to Deliver to Your Customers
Delivery isn’t a feature reserved solely for restaurants and online-only retailers. If you offer your loyal customers a way to receive your products or services without having to leave home, they’re more likely to make purchases during the pandemic. You can deliver goods to a customer’s doorstep or offer virtual meetings and consultations. You could also offer discounted gift certificates customers can redeem when your business opens again. For example, they could buy $75 gift certificates now that would be worth $100 in goods when you reopen.
3. Reach Out to Existing Customers
Maintaining a loyal customer base should always be a cornerstone of your marketing strategy, but it’s more important now than ever. Most people aren’t shopping around for new products right now. Your attention should be on maintaining contact with your existing customers and finding new ways to help them. For example, you could offer discounts or faster delivery to customers on your email list.
The digital marketing specialists at Saba SEO, a premier SEO company in San Diego, can help you develop a marketing strategy focused on delivering high-quality content during this time of global uncertainty. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. In addition, our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.