With nearly three billion regular users worldwide, Facebook is still one of the top social platforms for advertising online. Part of the reason is because of the ability to tap into a large customer base from one convenient place. If you’re looking to fine-tune the results you’re getting with your own efforts on this platform, the social media pros at Saba SEO, one of the top marketing companies San Diego businesses rely on for expertise and exceptional service, offer a closer look at seven habits highly effective Facebook advertisers often embrace.
1. Display Goal-Driven Ads
You should have an understanding of who your intended audience is when you’re advertising on Facebook. However, the more successful advertisers on this platform keep their focus on basic goals and objectives like website traffic, conversions, and brand awareness. It’s much easier to generate the kind of response you want from your target audience when your ads are driven by clear goals.
2. Have a Narrower Audience Focus
Facebook encourages advertisers to consolidate audiences to expand reach. The potential problem is this isn’t always cost-effective or practical. Highly effective Facebook advertisers, especially those with limited ad budgets, often have more success with limited or more refined target audiences for various campaigns.
3. Strategically Choose Ad Placement
Advertisers making Facebook work for them on a regular basis keep an eye on where their ads actually show up on the platform. For example, sponsored ads show up in Facebook’s newsfeed, which instantly boosts visibility. Right-hand column ads also appear in feeds, but they’re smaller and not scrollable. Being mindful of where your ads are displayed increases your odds of getting the results you prefer on a more consistent basis.
4. Make It Easier to View Results
Effective Facebook advertisers often run multiple campaigns and ads. It can be time-consuming to check up on how everything is doing on an individual basis. This is why more effective and efficient Facebook advertisers find ways to view and monitor results in a more convenient way. One option is to use Google Analytics to track Facebook ads.
5. Opt for Daily Budgeting at the Ad Set Level
There are many ways to budget ads on Facebook. Every situation is different, but successful Facebook advertisers often pay more attention to daily budgeting at the ad set level rather than the campaign level. The top advantage of this method is having more control over ad-related spending based on performance.
6. Don’t Tinker Too Much with Ad Structures
“If it ain’t broke, don’t fix it” is an old saying, but it’s one that definitely applies to Facebook advertising. Successful Facebook advertisers know when to leave well enough alone. Instead, they diagnose and address any problems as they arise. Otherwise, there’s the risk of throwing off results that were already pretty good to begin with.
7. Dive Further into Stats
Lastly, highly effective Facebook advertisers go beyond surface stats to learn more about ad performance and audience behavior. For instance, if you’re noticing a drop in the click-through rate (CTR) for your ads, compare results from various time periods. This will show you when the problem started and give you a better idea of what’s likely causing it.
When it comes to advertising on Facebook and other social media platforms, you need to create a clear strategy for your business. The social media marketing experts at Saba SEO can help you develop a customized marketing plan that’s certain to boost your online presence. As a premier San Diego SEO service provider and digital marketing agency, Saba SEO has more than 20 years of experience in social media marketing, content development, search engine optimization, and web design. To get started creating an effective social media marketing plan for your business, give us a call today.