Tips for Optimizing Your Social Media

Using social media is one of the most organic ways to connect and communicate with customers. But this also means the competition is fierce. You’re competing with other businesses, savvy influencers, and members of the general public who love to share their pet photos and artful focaccia creations. So how can you get more from social media? The experts from Saba SEO, a leading social media marketing, web development, and SEO company in San Diego, offer these tips for optimizing your social media marketing efforts.

Be Upbeat

People will gravitate toward those who consistently share upbeat information. Your use of graphics and color and your choice of wording all come into play. Share your product or service in a positive light and watch your audience and engagement grow.

Engage

Always engage with followers who comment or have questions. Generally, about one percent of all people who view your content share comments. Engaging exposes your humanity and shows your business cares about customers.

Only Reshare if You Remark

If you’re sharing industry information or other content, make sure to include your own remarks. This shows your expertise and encourages engagement from your social media followers.

Address the FOMO

Be the first source of current information. The fear of missing out (FOMO) is very real for social media followers. If you continuously demonstrate your social media platform shares current and accurate information first, you’ll get more followers.

Be Current

Stay up to date on issues and news that can help your organization get more out of social media. If inclusivity or environmental issues are important to your company, make a stand and show leadership. Although this can be tricky, it can also lead to increased customer loyalty.

Watch Who You Follow

Who you follow is just as important as what you post. Legitimate companies will follow you back, and this can lead to positive social media interaction. This also shows your own followers your choices about who you follow aren’t random.

For the highest-quality advice on social media and Internet marketing, San Diego businesses turn to the professionals at Saba SEO. For more than ten years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at 858-277-1717.