More than 70 percent of all adults with Internet access use social media of some kind. Social media offers a cost-effective way to get a message out to a very specific audience, so it’s important to know what “rules” to follow when putting together an effective social media strategy. To boost your online marketing efforts, try following these guidelines, brought to you by the experts at Saba SEO, one of the premier marketing companies in San Diego.
Know Your Audience
No effective social media strategy is random. The messages you present to more mature consumers or clients are going to be very different from what you present to millennials. Before you go any further, be aware of the following info about your target audience:
- Their basic stats (e.g., age range, income level, etc.)
- What social platforms they prefer to use
- Their interests
Pick Your Platforms
While YouTube drives more traffic than other platforms, there are many equally powerful platforms that can help you reach your target audience. For instance, Facebook is a good choice if you want to target a broader audience. But if you want to tap into the youth market, platforms like Imgur and Snapchat could work well, since their users tend to be younger.
Set Your Goals
Do you want to grow your brand? Are you looking to generate more leads, traffic, and revenue? The specific goals you have in mind for social media will determine how you use your preferred platforms.
Have a Plan
Once you know your goals and which platforms you plan to use, put together a social media engagement plan. This is the point where you’ll decide on things like the type of content you’ll present and how often you’ll present it.
“Listen” for Mentions
What’s termed “social listening” involves monitoring social media channels to check for mentions of your brand, your products or services, competitors, and relevant keywords. What you “hear” will determine how you fine-tune your social media strategy.
An effective social media strategy is also one with a clear voice and tone. With content, follow the “rule of thirds”—meaning your posts should be an equal mix of promotional content, influencer-inspired ideas, and personal stories. Lastly, remember to actively respond to comments, post consistently, and track your results.
If your business needs skilled assistance with social media engagement and Internet marketing, look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in SEO, search engine marketing, and web design. San Diego business owners should give one of our specialists a call today at 858-277-1717.