With more than 3 billion social media users worldwide, active real-time engagement is a must for businesses today. Most of the users are at Facebook, Instagram, and Twitter, but there are plenty of niche platforms that are just as effective. The key to effective social media engagement in San Diego is to pick the right mix of platforms for your customers, and here are 4 tips to do just that.
1. Know Your Target Audience
Adults usually prefer Facebook and Pinterest while younger customers gravitate towards Twitter, YouTube, and Snapchat, but don’t base your decision on these stats. Dive into your demographics to see what forms of engagement your customers prefer. If you’re already active on social media, use your existing stats to see where your customers tend to go most.
2. Experiment and Test
Facebook and Twitter often work well together, but you may have more success with niche platforms like Instagram. Do some experimenting and testing to see which combinations give you the most traffic and conversions and focus on engagement, not just how many followers you have.
3. Use Your Content as a Guide
Choose a platform which works well with your products and services, by using your content as a guide. If you have a lot of product pics and videos, Pinterest, Instagram, and YouTube are helpful. Twitter’s 140-character limitation usually works better if you regularly send out alerts about upcoming deals and specials. For business-to-business interactions, you can start with LinkedIn.
4. Stay Active on Social Media Platforms
Rather than trying to be on all forums, stick with accounts you can stay active on. Tools from HootSuite, Buffer, SocialFlow, TweetDeck, and SproutSocial can make this task easier. Post fresh, relevant, and appealing content on each of your preferred platforms, watch your stats to see where you’re getting the most engagement, and focus your efforts on those channels.
To learn more about social media mix and how to boost customer engagement, call Saba SEO at 858-951-1717. As an experienced SEO agency, we help our clients boost website traffic through tailored social media marketing strategies.