How to Optimize for Zero-Click Searches & Dominate Google Results
People aren’t “clicking” as much as they used to. This is because they no longer need to do so. Google is giving them the answers they’re looking for without the need to click. People are getting their needed results without clicking nearly 60 percent of the time when they search on their computers. When they search on their phones, it’s nearly 80 percent. Despite everything businesses do with SEO, text quality, immersive content, and interesting graphics, people are just not clicking. Keep reading as the San Diego SEO experts from Saba SEO dive into the rise of zero-click searches and how to optimize your content for them.
What Can Be Done?
The first thing businesses can do is create featured snippets. Featured snippets are short descriptions about the topics that appear at the top of a search results page in Google. That top slot is called “Position Zero.” These paragraphs only give small bits of information. However, the information given consists of the most important bits when it comes to searchers’ understanding of the topic.
Businesses can also design their websites with certain characteristics that will enable them to show up in the “local pack,” which is a collection of search results that appear below Position Zero but above the organic results. In most cases, the local pack consists of three businesses that are local to the area where the person performs the search. However, the local pack can contain more or fewer results.
Wikipedia is a good example of a business that maximizes its potential in Google searches. Their snippets appear most often on almost all searches. What are their secrets?
- Content that refreshes constantly
- Adequate internal linking
- Authoritative content
If a business ensures its content is current, accurate, and robust, it can achieve the same kind of excellent results Wikipedia snippets get.
Zero-click searches, AI, and other technological innovations will continue to alter the search engine optimization landscape. If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the professionals at Saba SEO, a premier San Diego SEO agency and digital marketing firm that has served businesses around the world for more than 20 years. Give one of our experienced SEO specialists a call today.
