Tips for Creating a Social Media Calendar that Works

To properly promote your business on social media, you need an effective social media calendar. Social media is only successful if you’re sharing news your followers find interesting and want to share. Here are some tips on how to make an effective social media calendar, brought to you by Saba SEO, an innovative digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners can take full advantage of a wide variety of marketing channels by preparing their social media calendars carefully.

Choose a Calendar

Whether you choose an old-fashioned, supersized wall calendar or the most popular digital calendar, select the one that will work best for your team. A digital version may be more practical if you have team members who work remotely. Whatever method you choose, use only this calendar for social media planning.

Fill in Important Dates

Create a master list of your business’s important dates, which might include conferences, holidays, and special days devoted to your products. Fill in these dates on the calendar. This provides the framework for your calendar.

Choose Social Media Platforms

Choose the social media channels that align with your business goals. Each platform achieves a different goal. Next, determine how often you’ll post on each channel.

Create Posts

Divide your posts into three types. The first third should be promotional posts about your business. The second third should be items related to your industry. The last third should be fun posts, which may include photos of your employees, stories about the history of your products, or humorous pieces. Make sure to use different wording on each platform, even if it accompanies the same article or promotion. Canned phrases don’t ring true and won’t garner a loyal following. Posts that resonate with your customer base will be posts they share. Be consistent and follow your plan. You can preschedule your social media posts using tools such as Hootsuite.

Track Your Analytics Data

Keeping track of how many impressions, clicks, retweets, comments, and shares you’re getting by using your social media analytics pages can help you determine what time of day your customers are interacting with social media and the content that interests them. Adjust your social media calendar based on this data. Make sure to always review your data every month.

For high-quality social media, Internet marketing, and SEO services, San Diego businesses rely on the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and dedication to service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you’re ready to step up your social media marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.