5 Tips for Creating Content Driven by Data

Maximizing return on investment is especially important with content used for paid ad campaigns. It’s an equally appreciated goal for anything distributed online for the purpose of encouraging conversions and engagement. Regardless of what you have in mind with your content, you’ll be more likely to see results that matter to you with a data-driven strategy. Here are five ways to effectively produce content based on relevant and useful data, brought to you by the experienced marketing professionals at Saba SEO, your premier choice among marketing companies San Diego businesses rely on for expert advice and high-quality service.

1. Have Clear Goals

Before you zero in on the kind of data you need to pay attention to most, you’ll need to set clear content-related goals. For each piece of content you create, there should be a main purpose or focus. Some of the more common content-related goals include:

• Generating more sales
• Boosting website traffic
• Attracting productive leads
• Increasing brand awareness

2. Define Your Target Audience

Look at your own internal data to get a better feel for who’s actually engaging with your content and interacting with your business. Pay attention to things like buying and browsing habits, relevant demographics, and preferred platforms. This is data you can then use to create more accurate buying personas to use when creating your content.

3. Do Your Keyword & Competitor Research

Once you know the goals you have for your content and who your target audience is with better certainty, it’s time to select your keywords. Also, gather some data about your competitors and their content while you explore your keyword possibilities. Fortunately, there are many tools you can use to obtain useful keyword and competitor insights.

For keyword data, you can use:

• Moz Keyword Explorer
• Google Keyword Planner
• Answer the Public—helps with search intent, too

For competitor data, options include:

• Sociality to compare your social media engagement with your competitors’
• Google Alerts to track any press coverage related to your competitors
• SEMrush to keep an eye on competitors’ rankings and backlinks

4. Test & Refine Your Content

Techniques like A/B testing can be used to further streamline your content and improve your ROI potential. What you’re doing here is using the data you get from the results to present content that resonates better with your target audience. With PPC content, you can even run small mini-campaigns for the sake of comparing results. Refine your content based on the results you get.

5. Prepare Content Based on Your Goals & Data

After you’ve gathered all the relevant data, it’s time to create the actual content for your various platforms, posts, web pages, landing pages, and campaigns. Start by making necessary adjustments to what you already have online so it lines up with your goals and data. Lastly, make sure to keep an eye on your results to see if you’re on the right track.

With these tips, you can create high-quality data-driven content that boosts SEO and gains new customers for your business. If you’re looking for more detailed advice on how to optimize your content strategies, call on the digital marketing experts at Saba SEO. Whether our clients need assistance with SEO, social media, or internet marketing, service is our number one priority. For help with your website’s content, call one of our friendly team members today.