A call to action (CTA) is like a digital signpost that tells visitors to your website what you want them to do next. It’s also one of the most important elements on your various web pages. To point you in the right direction, here are five smart ways to optimize your website’s calls to action, brought to you by the digital marketing professionals from Saba SEO, an industry-leading San Diego SEO company.
1. Use Command Verbs
You don’t want wishy-washy CTAs. Use strong, clear, and concise verb phrases such as “call today” or “subscribe now.” Your preferred command verb should be the first word of your CTA, since you want to grab a website visitor’s attention ASAP.
2. Have a Responsive Website
It’s not unusual for on-the-go shoppers to quickly check a store’s website from their phones or iPads. If your website isn’t optimized for both desktop and mobile visitors (responsive design), your CTA may not display or scale properly when viewed on smaller screens.
3. Test Your CTA Copy
There’s no rule that says CTAs have to be short and sweet. In some instances, it makes perfect sense to have a longer CTA. One way to find a CTA style that works for you is to run an A/B test, which means presenting the same web page with two different CTAs and seeing which one performs better.
4. Make CTAs Easy to Spot
A simple way to make a CTA stand out is to leave sufficient white space around it. A CTA can also become more noticeable by:
• Using bright/different colors
• Making it physically bigger than surrounding text
• Using a CTA button—especially if most of your website’s traffic is mobile and you want to encourage “tapping” when your CTA is spotted
5. Don’t Overwhelm Visitors with CTAs
It many cases, it makes perfect sense to use more than one CTA on a web page. For example, you might put one in the intro paragraph for visitors ready to take action and another at the bottom of the page for visitors who need a bit more convincing to take the desired action. However, you don’t want to go overboard with your CTAs. If you do, you could end up annoying website visitors who are trying to view your content so they can make up their minds. Fortunately, you can also A/B test things like the number of CTAs on each web page and the placement of your CTAs to see what’s likely to work best for you.
When you optimize your CTAs by following these tips, you can boost your click-through rate and generate more high-quality leads. For help with every aspect of their content marketing strategies, businesses trust the experts at Saba SEO, a top-tier SEO, Internet marketing, and web design company in San Diego. Call one of our web content specialists today at 858-277-1717.