Drip email campaigns, also know as automated email campaigns, autoresponders, or lifecycle emails, are essentially a set of emails sent out on a set schedule automatically. Emails will often go out when someone signs up for a newsletter, makes a purchase, or has left items in a cart. The idea behind drip campaigns is that by providing the right information to the customer at the right time, businesses can elicit the desired behavior. According to research done by Emma, targeted emails produce 18 times more revenue than general ones.
When to Use a Drip Campaign
The main goal of all drip email campaigns is to keep users engaged. Depending on your product or service, San Diego online marketing agencies can use this type of campaign for the following:
- Nurturing leads
- Special offers
- Shopping carts
How to Set Up the Campaign
Drip emails work best when sent to a very specific demographic. Start by separating your subscribers or customers into targeted groups (new customer, one-time shopper, etc.), and then determine the desired action (app download, upsell, etc.). Once you have these two pieces of information, you can create a message that is clear, attractive, and actionable.
Start and Measure the Campaign
Decide how many emails to send and in what order, then begin the campaign. If your business doesn’t have its own drip email software, there are a number of off-the-shelf options you can use to streamline the process.
Make sure to measure the results as you go to determine the campaign’s effectiveness. If you aren’t getting the results you want, try reviewing your segments, rewriting emails, sending fewer or more emails, and changing the call to action. Evaluate again and continue to adjust accordingly.
Remember, although this is an automated campaign, it also requires a lot of trial and error to find out what works for your business. For help reaching your marketing objectives, reach out to Saba SEO. In addition to SEO in San Diego, we also specialize in social media marketing and AdWords management. Call our office today at (858) 277-1717 to learn more!