Communicating with your customers via social media is the most popular way to achieve regular communication. The social media experts at Saba SEO, a leading marketing, web development, and SEO company in San Diego, offer these amazing tips to help you create a simple social media marketing plan.
Determine Your Audience
Revisit who your audience is, what they want, and how you can communicate with them. Who are your customers, and how do you want to reach them? You most likely determined who your audience was even before you created your first product.
Now is a good time to tweak what you know about your audience by using your current social media analytics. What is your audience sharing? What current social media outlet is sending customers to your site who make purchases?
Don’t forget to look at your competition and see how they’re engaging with your ideal audience. Are they missing out on opportunities hiding in plain sight?
Choose Social Media Channels Thoughtfully
Determine the channels your audience prefers, and amp up your overall marketing strategy. Figure out ways to expand on your current successful social media. Evaluate what is failing in low-performing social media.
Pick two or three platforms and focus on building up those social media audiences. Freshening up sites, whether they’re successful or not, is useful. Get current on what each platform has added. Make sure to update your profiles and solidify your branding with beautiful photography.
You may want to try some new features on your current social media. Publish an Instagram Story each week. Perhaps you have the most engagement on Facebook. Maybe this is a good time to start a Facebook group to develop a community and further engage with your audience. You may even want to create a weekly Facebook Live broadcast and then publish that on YouTube.
Make a Content Calendar
Create a content calendar to plan when you’re publishing your social media. Consider trends, holidays, and other events that affect your brand. From there, create themes and content that might engage your audience and pique their interest. Next, determine who will be creating this content. The social media team can work with other experts within your organization to create content that is unique to your brand.
One easy rule of thumb is to divide social media into thirds. One third is promoting your company or brand. The next third is sharing information from others within your industry. The last third is all about fun, which could mean sharing information from behind the scenes at your organization, or it could also be an influencer taking over your site for the day. This is an opportunity to surprise your audience and even show a side of your business that brings them closer to your brand. Make sure to use your social media scheduling tools to post your social media at optimal times. As always, revisit your social media strategy after six months. You’ll need to either tweak or repeat because of audience or platform changes.
For the highest-quality advice on social media and Internet marketing, San Diego businesses turn to the professionals at Saba SEO. For more than ten years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one our knowledgeable consultants today at 858-277-1717.