Social media can help you grow your business and get more engagement from your social media posts. The social media experts at Saba SEO, a leading marketing, web development, and SEO company in San Diego, offer these simple social media marketing tips to boost engagement.
Establish Your Expertise
Establish your expertise by sharing more than just your own business posts. You should include posts about various topics related to your business, which can include social media posts or articles from other experts in your field. If there’s an international day that includes your topic, celebrate. Also include some posts about your business that aren’t directly related to your service or product. This can include your location, your employees, or even the sort of machinery or technology you use. All of this information helps customers get to know your business. That connection keeps them loyal to you.
Use Visual Posts
Post infographics and good photos. These are the sorts of social media items people love to share. A good infographic begs to be shared. What sorts of questions do people ask about your business? Create an infographic with answers to those types of inquiries. Make sure you include metadata and information about your website. This shareable item will inform and attract new customers.
Be a Regular Poster
Post content on a regular basis. Thanks to social media scheduling tools like Hootsuite and Buffer, you can schedule your content for optimal times.
Present Content Based on Platform
Make sure to present your content based on each individual sharing platform. Facebook allows for more opportunity for engagement, as there’s no character limit. Instagram requires stunning photography. Twitter engagement is superior with visual attachments.
Invite an influencer to take over your site for a day or even an hour. The influencer can introduce your product to a totally new audience. You may learn from this exchange and rethink who your ideal customer really is.
For the highest-quality advice on social media marketing, turn to the professionals at Saba SEO, one of the most innovative marketing companies in San Diego. For more than ten years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at 858-277-1717.