According to one study, nearly half of all brands surveyed don’t have defined digital marketing strategies in place, and nearly 20 percent of respondents said they hadn’t yet integrated their digital plans into their marketing activities. If this is where you are with your digital marketing efforts, keep reading to discover five steps the San Diego SEO specialists at Saba SEO recommend taking to create a powerful digital marketing strategy.
1. Have Specific Goals
A digital marketing strategy isn’t going to work if it’s not driven by clear objectives. For example, do you want to supplement your in-store business with online orders? Are you hoping to boost your brand’s awareness in certain geographic areas? Go a bit further and use Google Analytics to track specific key performance indicators (KPIs) related to your goals (e.g., conversion rates, website traffic, etc.).
2. Evaluate Your Past Digital Marketing Efforts
Odds are good you probably have previous experience with some aspects of digital marketing. Take a moment to look at your past successes and failures to get a better idea of what’s likely to work for you now and what you need to work on.
3. Identify Your Target Audience
While you’re establishing your goals and learning from your past digital marketing missteps, don’t forget to zero in on the right target audience. One way to do this is to create personas, or fictionalized versions, of your ideal customers based on factors such as:
• Age, gender, and location
• Previous purchasing habits
• Preferred ways of interacting with your business online
• Known “pain points” or problems
4. Develop a Realistic Budget
Not all digital marketing endeavors will involve significant spending, but you’ll likely need to establish a realistic budget if your digital marketing plan will include paid ads or updates to your website that require some professional assistance. Aim to allocate enough of your overall marketing budget to your digital efforts so you can achieve your goals and sustain positive results.
5. Identify Resources, Put the Plan in Motion, and Track Results
As you prepare to put your digital marketing plan in motion, take stock of the resources you have available. How much can you do in-house? How much outsourcing will you have to do for things like content preparation, SEO, and other digital marketing essentials? Also, know which channels you’ll be focusing on so you’ll know how to effectively allocate your resources. Lastly, track your results so you can tell whether you’re on track once your plan is operational.
Whether you’re building a focused digital marketing strategy or you need advice on keeping up with SEO trends, the experts at Saba SEO can help. As one of the most innovative marketing companies in San Diego for almost fifteen years, we have designed successful digital marketing campaigns for businesses all over the world. Our specialists can assess your business objectives and target market and help you create the perfect strategy that can boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call at 858-277-1717 today.