More than half of all online users watch video content every day, and it’s predicted that video will soon make up more than 80 percent of all Internet traffic. These stats show how important video content is today. Google has even replaced their video boxes with a video carousel to make it easier for desktop users to view videos. Plus, more than 90 percent of mobile video viewers actively share this type of content. If you’re looking to boost your organic video results, you first need to cover your bases. Here are a few tips for driving more traffic to your videos, provided by the experts at Saba SEO, a leading San Diego SEO agency.
Assess Your Current Video Library
Before you start budgeting for new video content, look at what you already have. You may not be getting the expected results because of some basic oversights on your part. Have you categorized, identified, prioritized, and optimized everything? If the answer is no, here’s what you can do:
- Look at your video metrics to see what’s getting viewed and what platforms are producing the most video engagement (e.g., views, shares, likes, comments)
- Do some keyword research to see what terms or phrases from your video content can be used as keywords, or better yet, make an accompanying transcript of your video content so you can optimize it even more
- Look at search engine results page results for your target keywords to see what kinds of videos show up prominently to get an idea of what searchers expect
Address ID Video Content Gaps
Check out popular search queries to see what kind of questions searchers are asking in relation to your products or services. Answer the Public is an excellent tool you can use for this purpose.
For instance, let’s say you have plenty of videos showing all of the amazing benefits associated with your biggest selling product. However, you discover that many searchers are looking for guidance with initial setup and installation. If this is the case, you can fill the gap by producing some how-to or FAQ videos related to this product.
Put Relevant Videos in Your Website Content
Looking for opportunities to add relevant videos to your various webpages is a great way to get more page views, which can also keep visitors on your site longer. You may even be rewarded with more conversions and a boost in brand awareness. Embedded videos can be used to:
- Highlight new products
- Get visitors curious
- Make big sale or discount announcements
- Provide an overview of your business so you don’t have to rely so much on text alone
Expand Your Keyword Focus
Don’t default to using the same keywords from your website for your video titles and descriptions. Instead, look for opportunities to use some keyword variations. For example, instead of “XYZ Company office management software” you might use the keyword variation “XYZ Company office management software implementation” for your video description to target searchers looking for ways to use your software.
Also, see what kind of video content your competitors are producing. Dig a bit further to find out which keywords they’re targeting. Don’t copy their video content exactly, but you might get some ideas about how you can engage your desired audience more effectively. Don’t forget to include clickable links within your video content to give viewers access to more information about your brand, products, and services.
Visual content has taken over the entire digital space, and the competition to stay on top gets fiercer every day. If paid marketing doesn’t seem like a viable option, you must rely on organic results. However, organic marketing can be challenging to navigate without the assistance of experienced SEO experts. If you’re looking to enhance your organic video results, turn to Saba SEO. As a pioneer SEO company in San Diego, we have over ten years of experience in website development, search engine optimization, and social media management. To learn about our results-driven strategies, give us a call at 858-277-1717 today.