Tips for Choosing the Best Local SEO Agency

According to a 2020 report on the state of localized search engine optimization, 54 percent of “near me” searches conducted on smartphones lead to interactions such as store visits, website visits, or direct contact with businesses to get more information. Analytics data compiled by Google in 2021 shows that more than 60 percent of search engine visits in the United States are performed on mobile devices. These statistics clearly underscore the need for effective local SEO strategies in 2023.

Business owners cannot expect their websites to rank high on the Google or Bing search engine results pages (SERPs) based on their location alone. While it’s true that search engines look at smartphone GPS information to deliver “near me” results, it’s important to note that local SEO is a highly competitive segment, which is why it’s crucial to retain the services of the right SEO provider. The experts from Saba SEO, the specialists in internet marketing San Diego businesses have relied on for more than twenty years, explain how to choose the right agency for your local SEO needs.

Making the Right Choice for Local SEO

The first step in selecting a digital marketing agency for local SEO is determining all your needs. If you’re happy with your website, you can go with a specialist agency that only works on SEO. If you think your website should be redesigned and remodeled to feature fresh content, you may want to start with a digital agency that can handle every aspect of online marketing. Other factors to consider include:

• Use of their own strategy – Think of yourself as a local looking for SEO services. If the agencies you’re considering rank low in mobile search results, they’re not practicing what they preach.
• Reputation and client portfolio – Look for online reviews of the agency, particularly with regard to local SEO projects. If the agency mentions specific clients, ask to see testimonials or case studies.
• Specific experience and expertise – Always make it a point to ask agencies about their unique expertise. Some agencies grow their business models organically, which means they may have, for example, become experts in the highly competitive restaurant SEO segment because they have expert knowledge about this industry.
  

If you need help with your digital marketing efforts, turn to Saba SEO, a San Diego SEO service agency you can trust. We provide customized, high-quality online marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratios. Our experts stay up to date on the latest trends in digital marketing and offer quality-assured services. To learn about our digital marketing plans and packages, give us a call today.