Having a good online reputation is critical for success. Most people search for reviews for a product, service, or location before deciding whether they want to make a purchase. If you have negative online reviews or a damaged reputation from a negative customer experience, it’s important to fix the problem as soon as possible. San Diego search engine marketing professionals share a few tips on how to fix a bad online reputation.
If you know a potential customer is interested in doing business with you, it’s better to disclose the negative information with them than to wait for them to discover it online. Almost everyone you work with will do a Google search of your business at some point, so be honest with them. Explain the situation responsible for damaging your online reputation, and tell them what you’ve done or plan to do to fix the problem.
Apologize If Necessary
If you have made a mistake, issuing a public apology may be the best way to improve your image. People will appreciate your decision to take responsibility for an error. Don’t make excuses if you or your business is truly at fault for your bad reputation. Explain what happened and how you plan to move forward from the error.
Work on SEO
Creating original, SEO-friendly web content will help push negative publicity out of the first page of Google’s search results. When your website or social media content fills up the first page of search results, potential customers may not be able to find negative reviews or news reports.
Hire Professional Help
A serious online reputation issue may require help from a reputation management company. Reputation management experts can create third-party sites that boost positive content and drive away negative search results. This may not be necessary, but it can be your last resort if nothing else can improve your online reputation.
As one of the leading marketing companies in San Diego, Saba SEO has helped several businesses successfully manage their online reputation. We utilize a variety of techniques to promote our clients’ prestige across different online forums. From producing high-quality content to offering effective social media marketing services, we go the extra mile in helping our clients manage bad publicity. If a bad review is affecting your search engine ranking, feel free to give us a call at 858-951-1717 and let our experts help you out.