Search engine optimization (SEO) is always changing. If you’re not keeping up with the latest SEO tweaks, you could suddenly find yourself dropping in the rankings. Here are eight of the most common SEO issues and tips on how to troubleshoot them, brought to you by Saba SEO, a top-tier San Diego SEO company businesses trust for outstanding service and premier digital marketing expertise.
1. Duplicate Content
Does your site have competing content that contains the same main keywords? Google can lower your SEO ranking if your site has duplicate content. This confuses search engines. How do you resolve this issue? Always use a main keyword only once. If you have competing content, pick the content you want to rank for that keyword. With the other content, make sure you change the main keywords. Pages with fewer than 300 words should have more words. This could be where you may have duplicate content, including content in other languages or on your e-commerce page.
2. Broken Links
Make it a regular routine to check all of your links. This includes both internal links and external links. Don’t forget to check your source links.
Have you upgraded from HTTP to HTTPs? The upgrade shows in the browser that your site is secure. Google ranks sites with the upgrade higher.
4. Slow Speed
Did you know your SEO ranking can go down if your site speed is slow? Check with your web developer to see how you can increase the speed of your site.
5. XML Sitemaps
Google bots learn about your site with XML sitemaps. Make sure your website has a sitemap.
You may have some duplicate types of pages that you don’t want the search engine bots to scan. Update those pages with NOINDEX or NOFOLLOW.
Rich snippets on Google searches are obtained from schema. Make sure you’re not stuffing keywords and that your schema has been tested.
8. The Dip
If you’ve noticed you have a sudden dip in traffic, you need to do an audit immediately. You need to identify what the problem is and make necessary adjustments. The longer you wait, the lower the odds you’ll gracefully pivot.
If you’re looking for ways to enhance your online marketing strategy, pay close attention to these common issues related to SEO. In San Diego, businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank and boost their revenue. For help with your SEO strategy, call one of our knowledgeable SEO specialists today.