Marketing to millennials—people born in the ’80s and ’90s—means you’re marketing to 25 percent of all consumers. You don’t want to miss out on this audience segment, so the San Diego SEO services and online marketing specialists at Saba SEO share some must-read tips on marketing to millennials.
Show How You’re Working to Change the World
Changing the world is a millennial touchstone. Whether your product is eco-friendly or you donate a portion of your profits to charity, let customers know. Nearly 40 percent of all millennials will support a brand with a cause.
Try Alternative Ads
Old-style advertising doesn’t work with millennials. Social media, influencers, and endorsements will promote your brand. A good start is sharing endorsements on your website. Another is commenting on endorsements on sites like Yelp and Google. The way you solve a problem online or acknowledge a compliment will go a long way with millennials.
Use Social Media
Where do you find millennials? On social media. Millennials want to engage. Create a content calendar and regularly post on social media. Create content that engages your audience. Ask questions in formats such as “this or that” posts. In your videos, ask viewers to share their favorite recipes or places to visit.
Make Your Website User-Friendly
UX (user experience) is important to millennials. If they have to wait too long for your site to load or get answers to their questions, they’ll leave your site and never return. Make sure you have responsive design so your website is easy to navigate on handheld devices.
Millennials want video and good photos. Make sure you provide both. Video continues to be king, and showing how to use products, unboxing products, and helping customers learn more about your organization will go a long way with this group.
Whether you need a focused digital marketing campaign or an effective SEO strategy, the experts at Saba SEO can help. When they need specialists in Internet marketing, San Diego businesses trust us to help them create the perfect mix of tactics that can boost online visibility and improve conversion rates. To learn about our high-quality services, give us a call today.