Though online travel agents currently dominate the travel market, there are still many things you can do to get direct bookings via your company website. The staff at Saba SEO, a leading San Diego SEO services company, believes the right marketing strategies, pricing schemes, and incentives can totally change the way your hotel gets business. Here are 5 ways to make sure customers reach your hotel’s website.
1. Create a User-Friendly Platform That’s Optimized for Search Engines
If your website is old, poorly coded, slow to load, or difficult to navigate, people will continue to leave it for more intuitive and user-friendly platforms. If you haven’t done so already, entrust your site’s design and management to a team of seasoned professionals who can tighten the platform up, increase its aesthetic appeal, and optimize your pages for search engines. If your company can’t be easily found on Google, Yahoo, and Bing, you’re definitely missing out on business.
2. Offer a Few Value-Added Packages
One reason why online travel agents garner so much business is the fact they offer a number of high-value, multi-service packages. Though it may not be feasible for you to offer third-party services on your website, you can still create packages that give your customers more for their money. For instance, offer platform users complimentary drinks, free parking, or even itinerary planning services. You can also make some of your best deals exclusive by reserving them solely for email subscribers, social media fans or followers, or members of your loyalty program. This gives people incentive to opt in to these campaigns.
3. Have a Mobile Booking Platform
Travel arrangements are another thing web users are increasingly handling via their smartphones and tablets. Make sure your site is accessible and fully functional on mobile devices. If you want to compete with online travel agents, you must do more than simply accommodate laptop and PC users.
4. Upload Advertising Videos
With consumers becoming more visually oriented each passing day, adding videos to your website and uploading room tours to YouTube, Facebook Live, and other platforms can be incredibly effective for increasing engagement and conversions. Always be sure to include links to your web pages in the descriptions for this content, and direct people to pages that are relevant to their stage of the purchasing process.
5. Make It Easy for Guests to Book Reservations
Making people sign up as members or opt in to email marketing campaigns before they can book rooms is guaranteed to have a limiting effect on your conversions. Instead, make it as easy as possible for people to complete their reservations. Install a “Book Now” button and only collect personal information as part of the booking process. You can make opting in an option when checking out.
If you run a hotel and need help directing traffic to your website, get in touch with Saba SEO, a trusted SEO and web design company. San Diego hotel owners rely on Saba SEO to boost their rankings and gain more online traffic. Call 858-951-1717 today to learn how we can help your hotel thrive.