To keep it simple, we’ll say there are three kinds of media in digital marketing: paid media, owned media, and earned media. Paid media is any type of advertising that your purchase from an outside source. Owned media is any kind of media that you own outright (blogs, company websites, social media, etc.). Earned media is free advertising that acts like the internet’s version of word of mouth. While some digital marketing companies in San Diego think earned media is the most important type of media, it can be one of the hardest to secure. Here are a few ways to acquire earned media.
1. Build Relationships Offline
A great way to generate earned media for your brand is by meeting and connecting with people who are relevant to your cause in real life. People are more likely to share your content with their peers if they have a relationship with you offline. It makes your brand and your company seem more relevant and effective to them. Make sure that you attend trade shows, networking events, and meet-ups where you can network with other individuals in your field.
2. Be Engaging
You’ll seem more credible when you engage in an open and honest way with your customer base and/or potential clients. Answer questions you receive online as quickly as possible, respond to comments on your videos and blogs in a timely manner, and don’t be shy asking thought-provoking questions on social media. It doesn’t hurt to be humorous either. Just make sure that you don’t offend anyone in an attempt to be funny.
3. Carry Some of the Workload
One way to get earned media from other entities is to help them create earned media. Be sure to share the content of people and companies that you have networked with. The more you share other’s content, the more likely they will be to share your content. You have to give a little to get a little. No one wants to scratch the back of someone that won’t scratch theirs.
Any strong online marketing should include a strategy to gain earned media. Earned media is also a great indicator of success because it shows your peers and people important in your industry value the service and information your company provides. For help creating and executing an online marketing strategy for your business, reach out to Saba SEO in San Diego. As a leading SEO agency in San Diego, we help businesses of all sizes and in all locations improve their marketing efforts to drive traffic and boost business. Call us today at (858) 277-1717 and request a free website audit!