Many businesses today have both websites and apps, which can be an effective way to further extend their customer engagement possibilities. If you have a fairly new app, it may not be getting the amount of attention you expected. The good news is you can tap into your existing website’s traffic to convert visitors to your site into engaged app users. The experts at Saba SEO, an industry-leading mobile SEO and San Diego web development company, offer tips below on how you can accomplish this task.
Make Your App Easily Accessible from Your Website
As long as you have admin access, you can use HTML code and scripts to embed your app into your site. This is one of the simplest and most effective ways to convince visitors to come to your website to check out your app. Just make sure to embed it on your site in a location that’s easy to spot.
Promote Your App Where You Promote Your Website
If your website has been around for a while, you probably have many ways you regularly promote it. This usually involves social media, email, and often a blog, too. You may also run paid ads that link back to your site. All these same resources can be used to spread the word about your app to the audience you’re targeting for your website.
Run Promotions/Contests Involving Your App
Your website can also be used to announce contests or promotions that provide an added incentive to use your app. Possibilities abound, with options including:
• Offering extra savings opportunities for purchases made via your app
• Running contests involving both your app and website
• Presenting special alerts for your app users (e.g., early announcements about new products that will soon be available via your site)
Lastly, if your website doesn’t function well on mobile devices, it’s not going to convince anyone to check out your app. If you haven’t done so already, make sure your website is accessible and functional on smaller screens. Using responsive website design that adjusts to any screen is one way to do this.
If you need help creating an amazing app or website for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app or website, contact one of our specialists today.