Cost-per-click, or CPC, is the price you pay based on keywords you’re bidding on for your paid ads. CPC is important because it helps you determine how well you’ll be able to stay within your PPC budget. It also plays a role in ad visibility along with the overall return on your investment, so it’s understandable to want to optimize your CPC. Here are seven tried and tested ways to do this, brought to you by the San Diego SEO and digital marketing experts from Saba SEO.
1. Focus on Ad Quality
Google assigns a Quality Score to ads based on an assortment of key quality factors. If you have a better QS, you’ll boost ad visibility, which optimizes your CPC. With ad quality, pay attention to:
• The relevance of your keywords
• The quality of your landing pages
• User experience once visitors get to your landing pages
2. Bid on Long-Tail Keywords
Reach your target audience more effectively by bidding on long-tail keywords instead of just single keyword terms. What this does is provide more context for your ads and related content. Plus, there’s usually less competition for long-tail keywords.
3. Don’t Forget Negative Keywords
If your ads are being shown to people who aren’t even looking for what you’re offering, you’re not going to get many beneficial clicks. Reduce this risk by selecting negative keywords or keyword phrases you don’t want associated with your paid ads.
4. Schedule Your Ads
Do some research to find out when your target audience is more likely to be active online. You can then use this information to schedule your ads so they’re displayed during these times. By improving your ad timing, you’ll also increase your odds of getting more clicks.
5. Target Your Audience by Location
If your business is tied to a specific location, make geotargeting your friend. By focusing on locations relevant to your searchers, you’ll be able to put together a paid ad strategy that results in more clicks for your investment.
6. Mix Up Keyword Match Types
Keywords targeted by exact match are more expensive than ones based on other keyword match types. Another way to optimize CPC is to vary your match types with your keywords. Ultimately, you’ll end up with more opportunities to get clicks in a way that’s better for your budget.
7. Do A/B Testing with Your Ads
Finally, take time to test various elements of your ads, such as the headings, content, calls to action, and ad extensions. By testing similar ads, you’ll be able to use the ad setup that performs best and generates the most clicks and conversions.
If you need a focused, results-oriented PPC strategy for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than fifteen years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our variety of services, give us a call today.