One of the best SEO tips for small businesses is to improve their local SEO. Did you know that more than half of the searches conducted with mobile devices are local searches? Adapting your SEO to take advantage of these local searches can help your SEO. Because you know your local customers, the SEO experts at Saba SEO, a premier SEO company San Diego businesses rely on for unparalleled digital marketing expertise, offer a few ways to improve your Google ranking, no matter who your competition is.
Google My Business
In the past few years, Google has focused on becoming a knowledge base. SEO ranking is based on information that makes your business or product knowledge that much better than your competitors’. No matter how large your competition is, local SEO can be where you can beat out your biggest competitor.
Google My Business, a free online directory, is one of the most effective local SEO tools you can use. Make sure to fill out all of your information, including your business’s address as well as social media and website information. The Google My Business form also allows you to post photos, business hours, and a brief description of what your business offers.
Create a separate Google My Business listing for each of your locations if you have more than one. Also make sure to include adjacent areas your local business serves. This is something your out-of-state competitors will likely not do, and this is how you can beat them in the local SEO game.
We’ve already established that more than half of mobile searches are local searches. Voice search is increasing, and voice keywords are different. Make sure you optimize for voice search
One of the top reasons Google ranks sites higher is because of positive reviews. Encourage your customers to leave reviews on Google, as this will help you increase your ranking.
Make sure your site is easy to use on a mobile device and that your fonts are easy to read. Check the UX. You don’t want to make it difficult for customers to find the buy button or figure out your business hours.
When you’re looking for ways to boost your Google rank, don’t overlook local SEO. In San Diego, businesses know they can rely on the experience and know-how of the SEO pros at Saba SEO to help them increase rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable SEO specialists today.