The basic purpose of search engine optimization (SEO) is to help businesses reach their target audience as effectively as possible. Since the first page results on Google receive more than 90 percent of all views, there’s plenty of incentive to keep your brand front and center on search engines. Whether you’re managing your search engine optimization independently or consulting with a reputed San Diego SEO agency, here are a few ways you can improve your SEO results.
1. Mix Things Up with Your Content
Search engines like Google consider more than just the freshness and relevance of the content on your website. Content that links back to your site and its various pages can be just as impactful. Keep both Google and searchers happy with an assortment of content that includes:
• Social media posts
• Video content
• Optimized email content
• Blog posts
2. Create Longer, In-Depth Content
Content isn’t just meant to provide details about your products and services. There’s a growing trend toward long-form content that offers more value. More in-depth content also makes it easier to naturally use keywords. However, the focus should be on creating authoritative, high-quality content first. Then, you can worry about the finer points of SEO such as:
• Meta descriptions
• Off-page promotion of your long-form content
• Appropriate use of HTML code
• How to generate high-quality links that lead back to your site from reputable sources
3. Be on the Lookout for Fresh, Relevant Blog Topics
Make sure to explore relevant blog topics in greater detail and establish your website as an authority within your niche or industry. Add some SEO power to your blog posts by researching keywords to see what terms related to your business or topics are getting the most activity. Another tactic is to keep an eye on newsfeeds and trending topics that could be worked into blog posts.
4. Check Out Your Competition
Some of the most important aspects of SEO include searchers’ intent, how to optimize your site, and how your site ranks against your competitors. The more you’re aware of your competitors’ efforts, the more likely you’ll appeal to the same audience effectively.
5. Use the Right SEO Tools
Staying on top of your SEO game can be a challenge. Luckily, there are plenty of tools that can help you manage your SEO needs and complete various optimization tasks. Some of these tools include:
• Google PageSpeed Insights
• Moz Local Listing Score
• Google Keyword Planner
• QuickSprout Website Analyzer
• Find Broken Link Checker
Google Analytics helps you compare traffic patterns, clicks, and conversions with results from previous timeframes. Once you have the relevant stats, you’ll be able to tell what’s working and what needs some more attention.
If you need a comprehensive and results-oriented SEO strategy for your business, turn to Saba SEO. As one of the best marketing companies San Diego has to offer, we have designed customized SEO solutions for organizations all over the world. Our experts use a variety of white hat tactics to help businesses increase their online visibility, expand their customer base, and enjoy a high search engine ranking. Whether you need an assessment of your existing marketing strategy or a new plan altogether, we are here to help. Call us at 858-951-1717 to talk to one of our SEO Managers.