If you have really awesome website content but you’re not getting much traffic, does it really matter how great your site is? This 21st-century twist on the old “If a tree falls in the forest …” question brings us to the topic of off-page SEO, which refers to the steps you take outside your website to steer traffic back to your site. The experts at Saba SEO, a leading San Diego SEO agency, suggest some off-page SEO tactics that could give you much-appreciated traffic gains.
Social Media Engagement
Stay active on your preferred social media platforms in a way that encourages followers to mention your brand, products, or services. You’ll be more likely to get mentions and more traffic with content that motivates followers to check out what’s on your site. This could include:
• Product demos or previews
• Short videos
• Engaging questions
• Contests, special deals, or promotions
Smart Link-Building Strategies
External links are still one of the most effective off-page SEO tactics that can drive traffic to your site. But keep the focus on link-building strategies considered acceptable by search engines. Do this by using tactics that include:
• Naturally obtaining links with high-quality content
• Reaching out to online influencers
• Asking satisfied customers to link back to your site
Note: Avoid questionable tactics that typically involve buying links or creating links in places like web directories or forums.
This off-page SEO tactic is a win-win for everyone involved. You’ll benefit from more traffic back to your site, and the blog owner will be rewarded with a fresh source of relevant content for his or her audience. Offering comments on blogs related to your industry or niche can also steer more traffic your way.
Posting on forums such as Quora, Reddit, and Yahoo Answers is another off-site SEO tactic to consider, as is using subscription boxes. Lastly, present video content or other shareable forms of content on YouTube or other platforms outside your site to further boost your odds of gaining more traffic.
To learn more about how to boost traffic to your site with off-page SEO, turn to Saba SEO, a San Diego SEO company you can trust. For more than fifteen years, we have created customized and comprehensive SEO plans for a wide variety of businesses all around the globe. Our experts are always up to date on the latest search engine updates, and we offer tailored support to help you increase your online ranking and conversion rates. Call us today to schedule an appointment with one of our SEO Managers.