Creating Brand Loyalty with Strategic Digital Marketing

Awareness and advocacy are the “bookends” on the shelf of digital marketing. There are several steps customers will take as they move toward being advocates for your products and/or services. Below, the experts at Saba SEO, a premier online marketing and San Diego web design company, explain how to build brand loyalty with effective digital marketing strategies.

Awareness

This is the step where a customer experiences your business for the first time. It could involve visiting your corporate website or downloading your app to his or her phone. At this point, the customer is exploring, so you have to catch his or her eye.

Consideration

If you’ve caught your prospect’s eye, the person’s next step is to consider your product or service. Does the product satisfy the customer’s needs and/or wants? Have you made the person feel valued through content that makes him or her feel seen? If not, your prospect may just leave your website and never look back.

Purchase

Success! Your prospect felt valued enough to buy the product or service and become a customer. That’s not the end of the story, however. Now that you have the customer, it’s time to personalize the content you show the person in the future. This will truly make the person feel valued. It’s one thing to market to Generation X, but it’s quite another to craft your messaging with language that feels comfortable for middle-aged folks and includes relevant video content that promotes your brand and its perception.

Retention

This is the goal of making the customer feel valued as well as seen. The person might buy once, but you want him or her to become loyal to your company and enjoy your products and services for a long time to come. Building personal relationships is important at this step.

Advocacy

Customers who are not only satisfied but also joyous will become advocates for your company, spreading the good word about you to their friends, family, colleagues, and other associates. Keep them happy, and they’ll do your marketing for you.

Are you ready to turn your customers into loyal brand advocates? At Saba SEO, we specialize in creating digital marketing strategies that guide prospects from awareness to advocacy, elevating your brand’s online presence and driving lasting customer loyalty. To talk to one of our experts on digital marketing and SEO, San Diego companies should give us a call today.