Content marketing is key to the success of your business, and a content marketing calendar is your framework. A good content calendar keeps you moving forward toward your business goals. Here are some tips on how to create a content marketing calendar, brought to you by Saba SEO, an innovative digital marketing firm specializing in digital marketing, SEO, social media, and web design. San Diego business owners can take full advantage of a wide variety of marketing channels by preparing their content marketing calendars carefully.
Know What You’re Working Toward
Before you do anything else, define your goals. What’s the purpose of your content marketing? Is it brand recognition, increased sales, or something else?
Create a Calendar Template
Create a physical or virtual calendar. This is what you and your team will refer to whenever you need to plan.
Decide on Your Social Media Channels
What are your channels? Deciding on all the channels may not be ideal. Consistency is key to the success of social media. However, if you have to create material for a lot of channels, this will be difficult to maintain.
This is also when you may decide to try something new, such as video. If your product needs instructions or visual aids, don’t let random YouTubers take over the narrative. Create your own channel and get ahead of the curve.
Determine Important Dates
Your organization will surely have some important dates already in your main calendar. Include them in your content marketing calendar.
Make sure to create a campaign around each launch or event. This is when you can use all of your social media channels to focus on a common goal.
Use Current Content
You don’t need to create brand-new material for each post. Use different photos and tweak the wording. This is one of the biggest secrets of successful content marketing.
Make it a habit to review the numbers. What’s working, and what needs to be improved?
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