Social media marketing is one of the most effective tools for promoting a business, but it’s often the most neglected component of a marketing plan. The social media experts at Saba SEO, a leading marketing, web development, and SEO company in San Diego, offer these great tips to help you improve your social media marketing efficiency.
Make a Content Calendar
Social media marketing requires organization and a plan. First, write down some of the main events happening in the upcoming year—anything from national events to local celebrations and company grand openings. Don’t forget trends, holidays, and conferences. Next, put up a huge calendar and determine who will create content for each of these events. This is the framework for your social media marketing plan.
Determine Your Audience
Create a short profile of your typical audience member. Before you can market your business, you need to know your demographics. The profile should always be consulted when creating social media posts.
Pick Your Social Media Platforms
Your business likely has accounts on most platforms. Analyze where you get the most responses. Always be realistic about how much time you’re able to devote to social media. It’s better to put in a good effort on one or two social media channels than to have several channels you don’t have time to fill with content. Shut down any social media accounts that are no longer being updated. Next, choose the right platforms for your products. If your product is more visual, Instagram or Facebook may be your top social media platform. If you have products that require demonstrations, you may want to include a YouTube channel as well as Facebook Live and Instagram Stories.
Determine how frequently you can post in your social media channels and stick to that schedule. You can schedule posts ahead of time with scheduling tools like Hootsuite.
People respond to good visuals. Strong photography and interesting infographics can be a good way to create a post that goes viral. Always be on brand with the look and attitude of the visual components of your social media posts.
When they want to work with top-notch experts at one of Southern California’s most innovative marketing companies, San Diego businesses turn to the professionals at Saba SEO. For more than ten years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at 858-277-1717.