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5 Ways to Optimize a Knowledge Base

How to Optimize a Knowledge Base in San Diego, CA

Creating a knowledge base can help your site rank. Google is building the ultimate knowledge source and is only interested in ranking sites that are authorities. If you want to optimize your knowledge base, these five tips—brought to you by the experts at Saba SEO, a premier San Diego SEO agency—can help you out.

1. Put Keywords in Titles

Researching keywords that pertain to your product or service is the first step in determining what people are searching for. Next, use the main keyword in your title and in at least one heading title, then use lesser keywords throughout the body of the article to demonstrate your expertise.

2. Create Lists and Instructions

Creating a task or goal with numbered or bulleted instructions is a way to rank on Google. Whether by voice command or computer search, people will ask how to do things. Figure out what viewers want to know, then provide the listed instructions and watch your site rank.

3. Create an Anchor Text and Interlink

When you create an anchor text that has other related articles linking to the main text, you’ve created evidence of your expertise. Most of all, viewers will stay on your site longer, as you have the answers to all of their questions. Best of all, Google rewards this cornucopia of useful information, making interlinking a top SEO practice.

4. Use Image Meta Tags

Meta tags allow you to include keywords with your images. Google can’t distinguish whether a photo is relevant to the accompanying text. The meta tag helps the Google bots by demonstrating that the photo is related to the content, and it solidifies expertise.

5. Give Added Value

Adding such details as FAQs and other branding information about your company and services solidifies your authority and gives value to your visitors. Your goal is to be the site visitors go to for accurate answers and authority.

Optimizing your knowledge base is just one of many SEO tactics that can boost your ranking. If you need help developing an SEO strategy for your business, call on Saba SEO. With more than ten years of experience, we’ve become one of the premier San Diego SEO companies. Our wide variety of services include search engine optimization, social media marketing, Internet marketing, and website design and development. To optimize SEO for your business, reach out to our SEO experts today at 858-277-1717.